Say Hello to the New BEAUBIT: Curated. Joyful. Yours.
Hey Beaubies,
We’ve been keeping a little secret… and it’s finally time to spill.
BEAUBIT just got a glow-up.
After months of brainstorming, designing, and digging deep into what makes our hearts really beat, we’re so excited to finally introduce you to the new BEAUBIT—a refreshed identity, a reimagined platform, and a whole new vibe that feels more us than ever before.
So, what’s new?
Let’s start with the obvious: Our website got a full makeover—sleek, seamless, and scroll-worthy. We’ve reimagined every page with one goal in mind: to make your shopping experience as fun, effortless, and inspiring as discovering your new favourite lipstick.
Think:
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Curated collections that spark joy
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Playful visuals with personality
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Simplified navigation so you find what you love, faster
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A growing universe of beauty, home, and lifestyle finds from cult-loved to up-and-coming
A new look, same heart
While our look may be new, our mission hasn’t changed. We’re still here to be your go-to destination for curated beauty, life, and home—just with a fresher face and even more thoughtful storytelling behind every product we spotlight.
Because BEAUBIT has always been about more than shopping. It’s about self-expression, exploration, and the simple joy of finding things that make you feel like you.
Why the rebrand?
Over the past few years, BEAUBIT has grown—thanks to you, our amazing community. We’ve evolved from a beauty discovery platform into a full-on lifestyle playground. We wanted our brand to reflect that evolution while still staying true to the values that brought us here: creativity, inclusivity, joy, and trust.
So we updated our logo, refined our colour palette, and expanded our tone of voice—think more playful, personal, and empowering.
Come explore BEAUBIT!
Whether you’re discovering us for the first time or have been with us since day one, we hope this new chapter feels just as exciting to you as it does to us.
So go on, take a look around. Curate your cart. Create your routine. Express yourself. This is your world—and we’re just here to make it more BEAUBIT-ful.
With love,
Team BEAUBIT
P.S. Don’t forget to follow our Instagram @beaubit_co!
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